The Night Market owners commissioned Latitude 22N with the design of a visual identity that would capture the essence and honesty of a Taiwanese street food market place and present it in a relevant, functional, playful and enticing manner to the contemporary HK diner.
Drawing inspiration from the vibrant and chaotic atmosphere of the Taiwanese night markets, we created a journey for the restaurant with printed material, dinnerware and interior elements filled with humor and unexpected twists.
The identity was entirely hand rendered to reflect the straightforwardness of the markets and asserts a quirky and individual style making a strong stand in Hong Kong’s dining environment.
To feature their yummy taiwanese food and let customers find them with ease and style The Night Market restaurant commissioned Digital Devotee to pep up their website.
The resulting website is an interactive experience as mouth-watering and eloquent as if you were there with all the fun and quirks of the brand. Latitude 22N was hired to brand the site, create some custom illustrations and snap the restaurant to make you salivate. Digital strategy by Digital Devotee, copywriting by Rachel Read and Grace Entry and branding by Latitude 22N.
