Visual identity, dinnerware and packaging 

The Night Market owners appointed latitude design studio to create a visual identity that would take the customers through the distinctive pop and food culture of Taiwan with a humorous and unexpected twist. Drawing inspiration from the vibrant and chaotic atmosphere of the Taiwanese night markets, latitude created a customer journey for the restaurant with retail material – including logo, business card, menu, take away bento box, dinnerware, posters and more – to fit in with the client’s vision to create a fresh and individual way of serving Taiwanese street food in Hong Kong. 

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Logo, hand rendered silhouette and restaurant name

The feel of the graphics is set in the logo, a peculiar silhouette of a food cart that conceals a highly detailed hand drawn twin, a playful take on the rich and eclectic personalities of the Taiwanese markets. From the menu to the bento boxes, all of the identity was hand rendered to reflect the honesty of the markets and the meticulous detailing in the graphics allows customers to uncover new facets of the brand at each visit. 

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Logo, hand drawn illustration and restaurant name

The feel of the graphics is set in the logo, a peculiar silhouette of a food cart that conceals a highly detailed hand drawn twin, a playful take on the rich and eclectic personalities of the Taiwanese markets. From the menu to the bento boxes, all of the identity was hand rendered to reflect the honesty of the markets and the meticulous detailing in the graphics allows customers to uncover new facets of the brand at each visit. 

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Business card, detail of front and back, two color offset print and gold foil stamp

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Posters, grey ink silkscreen on art paper

The two posters that hang on the walls of The Night market's 7th floor take the illustrations created for the logo to the next level with highly detailed humorous compositions of a mechanical toy chicken doing a balancing act and a rice cooker exploding. Both illustrations are hand drawn and then silkscreened on heavyweight art paper.

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com

Posters, detail of poster I, grey ink silkscreen on art paper

The two posters that hang on the walls of The Night market's 7th floor take the illustrations created for the logo to the next level with highly detailed humorous compositions of a mechanical toy chicken doing a balancing act and a rice cooker exploding. Both illustrations are hand drawn and then silkscreened on heavyweight art paper.

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com

Menu cover, grey fabric with gold foil stamped logo and teal elastic cord

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com

Menu cover, grey fabric with gold foil stamped logo and teal elastic cord

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com

Menu, hand drawn illustrations and category name, digital print on coated paper

For the menu, latitude carried through the illustration style of the logo with humorous drawings for each food category. Inspiration for the layout was found in vintage Taiwanese school notebooks, with backgrounds of lines and grid of different sizes to accommodate both english and chinese way of writing. 

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com

Dinnerware, set of six white porcelain bowls and plates with clear glaze and blue underglaze patterns

For the dinnerware latitude carried through the visual language created for the branding with an additional layer of history that was found in the classical blue and white Chinese porcelain designs. The result is a set of six distinctive playful plates and bowls to mix and match featuring popular Taiwanese goods like flip flops or scooters mingling with age-old Chinese decorative patterns like the cloud (yún).

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com

Dinnerware packaging, one color print on matt white cardboard

The dinnerware packaging was designed to take a little part of The Night Market back home. Each box features an overall blue and white pattern designed with a selection of illustrations found in the dinnerware itself and the logo.

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com

Bento box, white paper box with two color print

Visit The Night Market restaurant at www.thenightmarket.com.hk

For enquiries on branding, visual identity and bespoke collections designed by latitude please email us at info@latitude22n.com