ECAL AT LATITUDE 22N

ECAL exhibits at Latitude 22N


OPENING

Friday February 28th 6pm until 9pm

EXHIBITION DURATION

28/02/2014 – 28/03/2014

WHERE

Latitude 22N Unit 16 B, Man Foong Industrial Building 7 Cheung Lee Street, Chai Wan

HOW TO GET THERE?

MTR We’re located right across from Chai Wan MTR Exit B TAXI Best option is to say Chai Wan MTR station, the taxi stand outside the station is right across from our studio CAR Drive to Chai Wan MTR station on Kut Shing Street where you will find a car park. BUS BUS 8, & 81 stop right in front of our building

THE PROJECT

Following a one week trip in the South East of China to discover its immense wholesale market and manufacturing centre, students of ECAL‘s Product Design Master program were asked to sketch and portray the many places they visited throughout their journey, capturing moments and casting a fresh look on China’s industry and everyday life.

MORE ON THE PROJECT

The majority of products we use in everyday life are manufactured in China, more specifically in the South Eastern provinces Guangdong. In this densely populated region, whole cities specialize in mass manufacturing home appliances, electronic devices, lighting or furniture.

A product designer today, wether as an entrepreneur or as a member of a larger organization, is certain to have some of its designs produced in China. But most occidental designers don’t have a faint idea where and how objects are eventually produced.

This trip brought the students of ECAL’s Product Design Master program to the South East of China to discover this immense wholesale market and manufacturing centre. Throughout their wanderings, students were asked to sketch and portray their journey, capturing moments and casting a fresh look on China’s industry and everyday life.

MORE ON ECAL, UNIVERSITY OF ART AND DESIGN, LAUSANNE, SWITZERLAND

Enjoying international renown and featuring regularly among the world’s top ten universities of art and design, ECAL is directed by Alexis Georgacopoulos. The school currently offers programmes (a Foundation Year, 6 Bachelor, 4 Master, a MAS) in the following fields: Fine Arts, Cinema, Graphic Design, Industrial Design, Photography, Design for Luxury & Craftsmanship, Media & Interaction Design and Art Direction.

“At ECAL there is no single way to create, although we do take to heart such values as precision, professionalism, innovation – and even humour. Our outmost objective is to develop different skills specific to each programme, but also to integrate this diverse know-how in the cross-disciplinary fashion which has established our school’s reputation and identity”, says Alexis Georgacopoulos.

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