The Night Market owners commissioned Latitude 22N with the design of a visual identity that would capture the essence and honesty of a Taiwanese street food market place and present it in a relevant, functional, playful and enticing manner to the contemporary HK diner.
Drawing inspiration from the vibrant and chaotic atmosphere of the Taiwanese night markets, we created a journey for the restaurant with printed material, dinnerware and interior elements filled with humor and unexpected twists.
The identity was entirely hand rendered to reflect the straightforwardness of the markets and asserts a quirky and individual style making a strong stand in Hong Kong’s dining environment.
Crafting an identity that speaks to your brand’s audience.
Measuring, handling with care, your items will be packaged just right.
Creating a great atmosphere with your brand’s essentials.
Thinking up new and fresh designs for your brand.