Parenthèses is the one and only French bookshop in Hong Kong. Rooted amidst the hustle and bustle of the city since 1987, Parenthèses is a part of the local community and is dedicated to promoting French language and culture in Hong Kong.
To celebrate their 25th anniversary, Parenthèses commissioned Latitude 22N to develop a full rebranding of their identity which consisted of a new logo, stationery, packaging and website alongside a book called “Le Fauteuil” reflecting on 25 years of writers, comic artists, artists, actors, chefs signing their books in the iconic armchair that sits at the shop’s entrance.
Crafting an identity that speaks to your brand’s audience.
Measuring, handling with care, your items will be packaged just right.
Creating an interactive home for your brand.