KINDLY NOTE THAT THE SHOP WILL BE CLOSED FROM JULY 19 TO AUGUST 10 2017 INCLUDED AS WE ARE AWAY WOKRING ON SOME NEW ITEMS. YOU CAN STILL PLACE ORDERS BUT ITEMS WILL NOT SHIP BEFORE AUGUST 11 2017. WE APOLOGIZE FOR THE INCONVENIENCE. HAPPY SUMMER ! THE LATITUDE 22N TEAM.

PARENTHÈSES

PROJECT OVERVIEW

 

Parenthèses is the one and only French bookshop in Hong Kong. Rooted amidst the hustle and bustle of the city since 1987, Parenthèses is a part of the local community and is dedicated to promoting French language and culture in Hong Kong.

To celebrate their 25th anniversary, Parenthèses commissioned Latitude 22N to develop a full rebranding of their identity which consisted of a new logo, stationery, packaging and website alongside a book called “Le Fauteuil” reflecting on 25 years of writers, comic artists, artists, actors, chefs signing their books in the iconic armchair that sits at the shop’s entrance.

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BRAND IDENTITY


Crafting an identity that speaks to your brand’s audience.


PACKAGING DESIGN


Measuring, handling with care, your items will be packaged just right.


WEBSITE DESIGN


Creating an interactive home for your brand.

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